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Yasuhisa Masuda Takes the Helm as President of Nissan Philippines

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Nissan Philippines officially welcomes Yasuhisa Masuda as its new president. (source: Nissan Philippines)

Yasuhisa Masuda has officially assumed the role of President of Nissan Philippines, Inc. (NPI) during a transfer of duties event conducted at the Grand Hyatt Manila in Bonifacio Global City.

The gathering was joined by Jose Roman, the Senior Vice President of Nissan and Global Sales and head of INFINITI, and Toshihiro Fujiki, the newly appointed President of Nissan for ASEAN and Thailand. Additionally, representatives from government and industry partners, principal figures from the Nissan dealer network, and members of the media were in attendance.

Masuda takes over from President Juan Manuel Hoyos, who now assumes the position of President of the Nissan Importers Business Unit (NIBU), which is based in Mexico and operates in the Americas.

“I truly believe that Nissan Philippines will be in good hands under the leadership of Masuda. The years of experience he has gained from working with Nissan are sure to aid the brand in sustaining the growth that we have established in the last few years,” shared former Nissan President Juan Manuel Hoyos.

With over 12 years of experience with Nissan since 2011, Masuda is tasked to continue the growth set by his predecessor. Under his leadership, he plans to strengthen Nissan’s push for electrification, digitization initiatives, and building a solid dealer network.

“I am looking forward to seeing where we can take the Nissan brand in the coming years. The Philippines has always been a promising market for the brand, and we will continue to work to sustain, if not surpass the growth that has been achieved in the country,” said Nissan Philippines President Yasuhisa Masuda.

Written by
Tech Beat Philippines

Tech Beat Philippines is the social media news platform for all things technology. It is also a part of the GEARS section on Daddy's Day Out.

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