Society Pass Incorporated (Nasdaq: SOPA), the illustrious data-driven entity of Southeast Asia’s (SEA) loyalty, fintech, and e-commerce realm, heralded the prestigious inauguration of its avant-garde digital advertising venture, Thoughtful Media Group Inc. (TMG), within the burgeoning Philippine market. Bearing the theme “The Power of Influence”, TMG is poised to unveil its newly-assembled Manila-centric executive consortium and its groundbreaking influencer advertising blueprint at a sophisticated media assembly scheduled for Thursday, 17 August 2023 at the esteemed Mansion Sports Bar & Lounge.
Dating its inception back to 2010 and having been seamlessly integrated into the SoPa family in 2022, TMG’s ascendancy has been nothing short of commendable. In a span of a mere 12 months, TMG has magnificently transitioned from its solitary operations hub in Bangkok, Thailand, inaugurating its presence in Vietnam in the last quarter of 2022, subsequently reaching out to Indonesia in the initial quarter of 2023, and presently marking its illustrious footprint in the Philippines during this third quarter.
Exemplifying growth not merely in geographical presence, TMG’s workforce has experienced a remarkable expansion, elevating from a modest assembly of 15 adept professionals in July 2022 to a robust team of over 75 contemporary digital mavens.
Boasting a comprehensive alliance of over 10,000 prodigious creators and an intricate portfolio of digital advertising fortes – ranging from influencer-centric campaigns, social commerce endeavors to sports marketing initiatives – coupled with a laudable 13-year tenure serving a plethora of over 100 brands, TMG’s entrée into the Philippine domain is a beacon of unparalleled value for the advertisers, traders, and influencer community within SEA’s rapidly expanding economy. Positioned primely to harness the anticipated upswing in the Philippines’ digital advertising revenues, TMG is dedicated to fostering prolific collaborations amongst social media platforms, advertisers, and influencers, thereby enriching the creator ecosystem in the Philippines.
Mr. Dennis Nguyen, the visionary founder and CEO of SoPa and the esteemed chairman of TMG, eloquently expressed, “It brings immense pleasure and pride to integrate the Philippine market within the expansive TMG milieu. TMG, with its disruptive advertising edifice, a myriad of gifted creators, and preeminent branding proficiencies, promises unparalleled narrative capacities and revenue avenues for advertisers on a local, regional, and global scale, particularly within the Philippine landscape. By astutely applying our insights from our established presence in Thailand, Vietnam, and Indonesia, TMG aspires to deliver international caliber advertising services, further facilitating revenue opportunities for the creative talents in the Philippines.”
He further elucidated, “Our decision to bring onboard Mr. Billy Soo to spearhead our TMG operations in the Philippines emanated from his impressive pedigree in the realms of gaming and advertising, gleaned from his tenure at Gushcloud International, Nixgen Entertainment, and Powerplay Inc. It is with bated breath that I anticipate the revolutionary impact he and his team shall make within the Philippine advertising echelon.”
Amidst its embryonic stage, the Philippine creator economy is witnessing a transformative surge, propelled by its digitally astute populace and expansive internet connectivity. As per the data collated by Datareportal, the onset of 2023 witnessed the internet penetration in the Philippines at a commendable 73.1%, with a notable addition of 10 million users within a year. The proclivity of Filipinos towards social media is evident, dedicating an average of 3 hours and 43 minutes daily. Projections by INSG estimate the influencer marketing sector in SEA to burgeon to a staggering US$2.59 billion by 2024, marking an impressive leap from US$638 million in 2019.
Mr. Billy Soo, the recently-appointed Country Head of Thoughtful Media Group Philippines, opined, “With our endeavors firmly rooted in harnessing the potent power of influence, our vision encompasses forging authentic liaisons between brands and content creators. By leveraging TMG’s expansive advertising nexus and its profound ecosystem, we are committed to unlocking unprecedented business horizons, reinforcing our presence in the digital-first and seamlessly integrated advertising networks. Under the astute leadership of Mr. Nguyen, we have already garnered a proficient team of over 10 Manila-centric advertising experts within a span of five weeks. TMG Philippines is resolute in delivering superior branded campaigns, MCN, sports marketing, and e-sports verticals, while wholeheartedly serving the creator and advertiser fraternities.”
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