Dating billboards along C5 and EDSA Guadalupe have drawn attention among commuters, passersby, and the general public.
Featuring the playful message, “Swipe right to match with cuties,” the ads have left many wondering whether the billboard is teasing a new dating app, a social experiment, or even a large-scale matchmaking event, with a reveal date set for September 30.
Tapping into the familiar “swipe culture” popularized by dating apps, the ads play on the recognizable act of swiping right to indicate interest. However, this real-world application of the digital dating trend has left people guessing what might come next. Could it be the launch of a new matchmaking service, an interactive event, or something entirely unexpected that offers real-world connections beyond the screen?
“Baka ito na ang chance ko makahanap ng forever habang stuck sa traffic (“Maybe this is my chance to find forever while stuck in traffic”),” one netizen even commented, reflecting the growing excitement and lighthearted speculation surrounding the billboards.
With no other details provided, the mystery behind the billboards has mounted anticipation. The idea that something significant could be revealed has created “fear of missing out” (FOMO). Social media has been abuzz with posts and photos of the billboard, with users sharing their guesses about what it could signify.
While the purpose of the campaign remains unclear, one thing is certain: it continues to capture the attention of commuters and the public. Whether it’s a new dating trend or a creative twist on how Filipinos find ‘cuties’ to match with, all eyes are on September 30.
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