Adjust has released The Gaming App Insights Report, which provides global mobile gaming app data and expert insights from AppLovin and SparkLabs. The report reveals notable growth in gaming app installs and in-app revenue in 2023. It continues into 2024 and suggests new ways to reach success and scale, such as leveraging AI and embracing CTV.
The Gaming App Insights Report highlights recent scalable mobile gaming growth trends, guiding advertisers toward strategic decision-making.
Key regional insights from the report include:
- The mobile games industry continues to surge, with gaming app installs increasing by 7% YoY in Q4 2023, and sessions are up 3% in January 2024 compared to last year. In fact, many gaming subverticals saw strong growth in 2023 (Racing by 61%, Simulation by 53%, and Arcade by 38%).
- APAC had the highest share of organic gaming app installs, at 48%. Countries such as Singapore (38%), Indonesia and Japan (both 35%), and the Philippines (33%) were noted as the region’s largest contributors.
- APAC had the longest gaming app session lengths compared to other regions, with 35 minutes per session. Indonesia had the longest sessions as an individual country at 48 minutes, followed by the Philippines at 46 minutes and Singapore at 35 minutes.
- South Korea had the highest median ad revenue per mille for mobile games, at $5.26, followed by Japan at $4.77 and Singapore at $3.68, contributing to APAC’s over $2.00. Additionally, gaming in-app revenue globally is climbing, experiencing a notable 6% YoY increase in 2023, with December rising the highest, at 17% above the annual average and 21% YoY.
“The Gaming App Insights Report is only the tip of the iceberg and testament to the evolving mobile gaming market in INSEA. By investing in the right tools, prioritizing next-gen tech, AI, and personalization, game developers and studios can expand onto new channels and platforms, recover installation and session rates, and attract users who engage and make purchases. Through these strategic investments in cutting-edge technology and understanding shifting audience expectations, developers and marketers can ultimately scale their success in this thriving market,” remarked April Tayson, Regional Vice President for INSEAU at Adjust.
Download The Gaming App Insights Report for additional findings. Marketers can learn more about expanding mobile gaming apps to PC and console with Adjust’s new PC and Console Guide.
For more information about the company, visit https://www.adjust.com/.
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