The Philippine Marketing Association (PMA) and the Philippine Junior Marketing Association (PJMA) recently held the 32nd Agora Youth Awards at The Westin Manila, Ortigas, Pasig City, where they honored the top marketing students in the country.
The Agora Youth Awards, which started in 1991, is an annual contest celebrating excellent academic achievements, extracurricular successes, and accomplishments in the marketing plan competition. This recognition covers various divisions for individual students and Junior Marketing Associations (JMA) or school-affiliated marketing groups.
This year, students were tasked with incorporating sustainability and AI into their marketing plans. Individual contestants created marketing strategies for international products tailored to Philippine culture, while JMA organizations developed plans to help SMEs expand their global marketing reach.
Mark Cruz, a San Beda University alum, was awarded the title of class valedictorian and was also recognized as the Best Marketing Student of the Year. Other top-performing students include Prince Olie Cacho from Pamantasan ng Lungsod ng Maynila, Mike Ivan Siga from Mindanao State University, Kristalyn Agustin from Central Luzon State University, Franco Gabriele Delatina from Our Lady of Fatima University, Kaye Liwag from Batangas State University, Raymart Mariano Jr. and Maica Stephamae Orenda from Polytechnic University of the Philippines, Rayan Camid from Xavier University, and Xyrill Baltazar from National University Fairview.
Xavier University Junior Marketing Association took first place in the JMA category, followed by San Beda University and Silliman University.
“As we celebrate our 70th anniversary with the theme ‘SustAInability Marketing,’ we also recognize the creativity, dedication, and achievement of our young marketing triumphant leaders. Our awardees have not only excelled in their fields but have also embraced the values of innovation and sustainability, setting new standards of excellence,” said PMA President Kathy Mercado.
The Philippine Marketing Association, founded in 1954, aims to advance the marketing profession in the Philippines by providing a platform for education, networking, and professional development. Learn about PMA at https://philippinemarketing.org/.
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