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P&G and QBO Innovation Partner to Promote Filipino Startups’ Innovative Solutions with vGrow SHOWQASE

August 12, 20241 Mins read99

Members of P&G Philippines, QBO Innovation, participating startups, and key stakeholders gather for a group photo at the vGrow SHOWQASE launch event. (source: P&G, QBO Innovation)

Procter & Gamble (P&G) Philippines, the company behind well-known household brands like Safeguard, Ariel, Downy, and Pampers, signed a strategic partnership with QBO Innovation to cultivate dormant talents of the Philippine startup ecosystem by launching its first vGrow SHOWQASE.

The vGrow SHOWQASE program aimed to find innovative partners who share their vision for sustainable growth and serving Filipino consumers. It reflects the company’s dedication to providing high-quality products to its customers through new and inventive initiatives and solutions.

The vGrow program was first launched in 2017 and has been implemented in countries including India, Singapore, Malaysia, Australia, and New Zealand, fostering innovation and collaboration with startups, small businesses, and other partners in key markets worldwide.

Various activities captured during the vGrow SHOWQASE launch event. Present in the event were (from uppermost left): Agraj Sharma, President and General Manager, P&G Philippines; Shivangi Jain, Head of Purchases for P&G APAC; and the Purchasing Director of P&G Philippines. (source: P&G, QBO Innovation)

QBO handpicked 18 promising startups to showcase their innovative solutions to P&G’s top executives, including Agraj Sharma, General Manager of P&G Philippines, Shivangi Jain, Senior Director of Procurement, Asia Pacific, P&G, and Marlon De Vera, Director of Procurement, P&G Philippines.

“Throughout almost 90 years of operations in the country, P&G’s mission has always been to understand and serve consumers with the best solutions for their daily needs. We are excited to partner with QBO and all these companies to uncover innovative solutions to P&G’s biggest opportunities and toughest problems. This will enable us to serve more consumers with superior, value-creating brand experiences,” said P&G General Manager Agraj Sharma in the vGrow SHOWQASE launch event.

The first vGrow SHOWQASE program includes companies in the Human Resources, Employee Health and Wellness, Sales Development, Retail Operations, Transport and Logistics, Market Strategy, Promotions, Customization, Value Added Services, and Brand and Creative industries. Participating companies include Amplify, Betterteem, Chamni’s Eye, CognitiveAI, DHL, Happy Benefits, LOCAD, Maya, MASA Inc., Margarett Enterprises Inc., MobileOptima-Tarkie, Ninja Van, Pickaroo, POLKA.PH, Shuttlerock, Storewise, and Xeleqt AI.