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Kaspersky Shares Privacy Predictions for 2024

(source: Kaspersky)

Wearable devices with artificial intelligence (AI) are becoming more popular, but they raise questions about privacy. 

In the future, virtual and augmented reality may also create new privacy concerns. However, as two-factor authentication becomes more common, the risk of data breaches with passwords will decrease. Additionally, people can use “assistant bots” to help them protect their privacy online. 

Kaspersky experts predict that major events in the social, economic, and political spheres and new technological trends will be the main factors influencing the privacy landscape in 2024.

AI-enabled wearables may spark a fresh debate on privacy. 

While people have embraced devices like smartphones and smart assistants in their homes, wearables, especially those with cameras like smart glasses or AI pins, tend to evoke more suspicion. The overt nature of these devices could cause privacy-conscious individuals concern, assuming they gain popularity.

AR and VR developments are poised to establish new privacy standards in 2024. 

Apple’s product launches typically draw public attention, sparking privacy discussions, especially regarding technologies that have not been appropriately regulated yet. With the introduction of Apple Vision Pro and the increasing integration of AR/VR into daily life, privacy concerns are likely to take center stage.

Advancing privacy through the emergence of assistant bots.

The growing prevalence of assistant bots utilizing natural language processing (NLP) offers a compelling opportunity to enhance user privacy across diverse sectors. Envision a future where bot assistants are crucial in safeguarding personal data, particularly during calls. A sophisticated bot assistant could seamlessly handle user calls, protecting sensitive information, such as the user’s voice.

Leaked passwords will provide less cause for concern as their importance continues to decline.

The primary reason for the decline in fears of leaked passwords is the rising prevalence of two-factor authentication, where an additional code to confirm your login is sent via SMS or generated in a special authenticator application, such as Kaspersky Password Manager. Additionally, some services, like Google, already feature “passwordless” authentication via passkeys, while others favor biometric authentication over traditional passwords.

“As these innovations become integral to daily life, our concept of personal data must encompass not only what we willingly share but also the nuanced interactions and insights these technologies inherently possess,” commented Anna Larkina, security and privacy expert at Kaspersky.

To learn more about what to expect in privacy, visit

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Tech Beat Philippines

Tech Beat Philippines is the social media news platform for all things technology. It is also a part of the GEARS section on Daddy's Day Out.

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