Hepmil Philippines, a media company running the digital content platform PGAG, entertaining more than 24 million Millennials and Gen Zs weekly, opened its newest production hub in Makati City to boost its content creation capabilities.
The 400-square-meter production hub features a range of creative zones, including large studios, diverse workstations, lounges, and a wardrobe department. The spaces can be customized to meet various content production needs, promoting flexibility and agility in creative processes.
The opening of a new production hub addresses the growing demand for virtual production services based on the 2024 Global Digital Report. It showed that 64.5% of consumers do online brand research and are becoming more selective about online content. With this in mind, Hepmil Philippines aims to lead in innovative content creation, where brands can engage their audiences with captivating and relevant content.
To further enhance audience engagement and broaden content reach, Hepmil Philippines also plans to integrate live-streaming capabilities in its new studio setup.
New Content Lineup in PGAG: “We The Future”
In line with the launch of the new production hub, the tech-first media company also added a new comedic documentary series to PGAG. “We The Future” delves into the authentic stories and voices of various Filipino communities. The show also highlights the unique experiences and perspectives of its cast, which includes Jan Ryan “Zarckaroo” Azurin, Josef Spartacus “Spart” Farnacio, Jestoni “Guhit Jes” Rubantes, Sheanner Navarro, and Rian Simon “Rianismo” Magtaan.
“What’s unique about ‘We The Future’ is our hands-on approach. We go directly to the grassroots, engaging with real people and sharing authentic stories. We connect with communities and amplify the voices of those who might otherwise go unheard. Through ‘We The Future,’ we bring these stories to light,” said Erwin Razon, General Manager of Hepmil Philippines.
Other new content pieces were also teased. “Si OA” features a passive-aggressive individual who seeks validation from others who share her controversial views, often disrespecting others with her exaggerated reactions and opinions; “Pork Soju,” follows a character in situations reminiscent of dramatic and twist-filled Korean dramas; and “Astrolo-tea,” offers unserious horoscope readings that provide “tea” for each zodiac sign, meant to give reality checks based on zodiac sign personalities and traits.
These new shows are set to release in the next half of 2024 that would provide more opportunities for creators to showcase their talents and for audiences to connect with genuine, relatable stories.
To learn more about the media company and its creators, visit its agency website Hepmil Creator’s Network.
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