GMA Network has chosen IPV Curator, a top-tier end-to-end multimedia asset management (MAM) and workflow automation solution, to oversee its extensive media library and expedite and automate its video production processes.
Curator’s smart media management software will help GMA’s team of over 400 editors work together effectively on media production. Curator will support remote media workflows across teams and territories, improve the project review and approval process, and boost media quality and productivity.
With IPV Curator, producers, and editors at GMA can easily search through the extensive video archive and locate media assets quickly. GMA’s rapid deployment of Curator will also speed up its move to the cloud and allow a seamless connection between Adobe creatives and their content libraries in the AWS cloud for native cloud editing, remote collaboration, and smart media management. This will lead to significant increases in productivity and enable rapid discovery of content and analytics from GMA’s media library.
“I’m excited to begin our cloud transformation journey with IPV Curator and Amazon Web Services (AWS). Editors can efficiently work from anywhere on any bandwidth, providing robust, global production continuity and easy access to all our media clips in seconds,” said Felipe S. Yalong, EVP and CFO at GMA. “This will be a game-changer for GMA. Curator will allow us to search, locate, reuse, and generate new revenue streams from our archived media.”
TechTwist, a well-known consultant and partner for GMA, will work as the project consultant and primary support for GMA. They specialize in linear and non-linear broadcasting and are experts in media workflows, remote working solutions, cloud transformation, and enterprise IT. TechTwist will help GMA redefine its news production and broadcasting.
For more information about IPV Curator, visit ipv.com.
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