Telco giant Globe teamed up with the United Nations World Food Programme (WFP) to bring its hunger alleviation program, Hapag Movement, to the international stage.
Launched on World Hunger Day, this partnership allows international donors to support Globe’s Hapag Movement. It builds on the initiative’s momentum from the past two years.
The partnership aims to help more people and make a bigger difference for the Hapag Movement. Since it started in 2022, it has reached over 95,000 people and helped 2,662 people complete livelihood training.
“Hapag” is a Filipino word that means dining table. It represents the warmth and friendliness of sharing food and stories with family and friends.
Globe’s initiative addresses involuntary hunger by providing vulnerable families sustainable feeding and livelihood training. Globe aims to tap the Filipino diaspora and international donors to bring urgent help to the hungry.
“We are privileged to collaborate with the UN World Food Programme, global leader in the fight against hunger and the largest international ally of the Hapag Movement. With their support, we are optimistic about mobilizing the global donor community to tackle the urgent issue of hunger in the Philippines,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.
Hunger remains a critical challenge in the Philippines. According to the latest survey by Social Weather Stations, nearly 4 million Filipino families experienced involuntary hunger in the first quarter of 2024. The country scored 14.8 on the 2023 Global Hunger Index, indicating a “moderate” level of hunger.
“Private sector partnerships are critical in achieving UN Sustainable Development Goal 2: Zero Hunger. Globe’s expansive network will allow us to support more food-insecure Filipinos. We are grateful for Globe’s strong commitment to address hunger,” said Dipayan Bhattacharyya, WFP Philippines Country Director ad interim.
Founded in 1961, the UN World Food Programme is the world’s largest humanitarian organization that addresses hunger and promotes food security. WFP provides life-saving food assistance in emergencies and works with communities to improve nutrition and build resilience.
WFP runs the ShareTheMeal initiative, providing over 226 million meals and 1.6 million supporters across 38 countries, including the Philippines. Donations can be made by visiting the Hapag Movement challenge link on ShareTheMeal. Globe and TM customers may donate their points to ShareTheMeal through the GlobeOne app.
To learn more about the Hapag Movement, visit https://www.globe.com.ph/about-us/sustainability/globe-of-good.
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