GCash and Bohol LGU Launch “Sulong Turismo” to Boost Tourism through Digitalization

Empowering Bohol's Tourism Marvels: GCash and the Provincial Government of Bohol Collaborate to Catalyze the Next Frontier of Sustainable Tourism through the Groundbreaking 'Sulong Turismo' Campaign

From Left to right: Ray Berja, Managing Director and CFO of AirAsia, Ma. Kristina Gatal, owner of Dalikyat24, Mayor Jane Yap of the City of Tagbilaran, Luigi Reyes, GCash VP for Enterprise Cathlyn Pavia, GCash AVP for Public Sector partnerships, Ulla Roqueza, Klook Marketing Head, Dr. Gelena Asis-Dimpas, Chief Regional Tourism Officer of the Department of Tourism; Kate Cruz, Head of B2B Marketing, and Neil Trinidad, GCash Chief Marketing Officer

GCash, the Philippines’ leading mobile wallet platform, has teamed up with the Provincial Government of Bohol to launch “Sulong Turismo,” a joint campaign to revitalize the province’s tourism industry through digitalization.

The campaign mainly focuses on integrating digital payment solutions into local tourism efforts, particularly in popular tourist spots. Promoting cashless transactions for travel booking, accommodation, and more, “Sulong Turismo” aims to enhance the overall tourist experience, encourage repeat visits, and invigorate the tourism sector.

The official inauguration of “Sulong Turismo” took place during a dynamic seminar and dialogue, where the advantages of embracing digitalization in the tourism industry were discussed. To support this initiative, the Department of Tourism (DOT) revealed plans for infrastructure development, a dedicated tourism website, and a cutting-edge tourism app. These efforts encourage tourism-related businesses to adopt digital payments, leading to further growth and prosperity in the sector.

Key figures from both the public and private sectors attended the event, including GCash Chief Marketing Officer, Neil Trinidad, Bohol Governor Hon. Erico Aristotle C. Aumentado, DOT Chief Tourism Officer Region 7 Dr. Gelena Asis-Dimpas, and other distinguished guests.
The concept of a “tourism circuit” was presented during the event. This circuit strategically connects multiple tourist attractions within a specific region, promoting diverse offerings and enticing tourists to explore unique destinations more thoroughly.

The active participation of local businesses, including micro, small, and medium-sized enterprises (MSMEs), market vendors, and transport groups, demonstrated the strong collaboration between the public and private sectors in driving the region’s tourism industry forward.
“Sulong Turismo” highlights the value of digital solutions in showcasing tourism sites, streamlining operations, improving accessibility, ensuring sustainability, and offering a seamless and enjoyable experience for tourists and businesses. As the first municipality to pioneer this initiative, Bohol aims to set an example for other regions to follow suit in promoting responsible and innovative tourism practices.

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