Global bubble tea and creative drink company Chatime has unveiled a brand update centered on its fresh brand commitment, “Cups of Joy.”
Chatime’s brand refresh showcases its vibrant, youthful spirit, appealing to Gen Z globally as they seek opportunities to create and celebrate in their daily lives.
Chatime has played a significant role in influencing the bubble tea drinking culture worldwide by working with franchise partners in important markets, including the Philippines.
The brand refresh includes an updated logo, tagline, new menu options, refreshed packaging, and modernized store designs. These changes aim to create stronger emotional connections with both new customers and loyal fans.
“Our beverages offer value and serve many purposes for today’s consumer, whether they are looking for a moment to rest for their mental health, a social outlet for spending time with loved ones, or simply a means to recharge for the day ahead. We’re here to support our customers with cups of joy,” said Teresa Wang, Co-Founder of Chatime.
With more drink options available at Chatime, the brand is well-prepared to meet the varying preferences of a larger customer base and stay competitive in the wider beverage industry.
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