For the Kids

Blippi, Dove Team Up to Create Kids’ Content Promoting Body Confidence

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(source: Blippi)

Dove, a Unilever-owned personal care brand, and Blippi, the worldwide popular live-action preschool brand, launched brand-new content promoting body confidence for children!

In partnership with the Dove Self-Esteem Project, Blippi released entertaining and educational shows, music videos, and shorts for kids aged 4-6. These resources help families to discuss self-esteem together while enjoying engaging stories and catchy songs.

Most of the content is free and accessible on Blippi’s YouTube channel, such as special music videos including “My Body is Amazing” and “Shine as Bright as You Are!” that are well known to have positive results among children, according to Dove’s study. 

Meanwhile, the brand-new 75-minute special, “Wonderful Talent Show,” which showcases what a human body can do, airs on Prime Video.

There are also episodes offering bonding moments for the family, from singing along to simply talking about what makes each person special.

“It’s not just about learning – it’s about having fun! We wanted to create something that sparks joy, curiosity and confidence in kids, while also giving parents tools to talk about important topics like body positivity,” shared Katelynn Heil, Head of Brand Marketing and former General Manager of Blippi at Moonbug Entertainment.

To learn more and access resources from Dove, go to Dove.com/DoveSelfEsteemProject. The website offers free, evidence-based resources to help start important conversations with your kids.

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