Artificial intelligence (AI) is perceived as an emerging member of society based on Kaspersky’s latest survey.
Entitled, “Excitement, Superstition, and Great Insecurity – How Global Consumers Engage with the Digital World,” the study found that AI is taking new roles in areas where it can be successful and trustworthy.
One-third of respondents (34%) believe AI can be a better leader than humans due to its impartiality. The vast majority (57%) are willing to use AI to help them go through their daily lives more efficiently.
Even more particularly, 31% would use AI to help them find the right partner on a dating app. In fact, 48% believe that human relationships will change because of the impact of AI if virtual characters start replacing real-life partners.
Besides these scenarios, people also see AI playing an active role in education, as nearly half of respondents (47%) envision children being taught through virtual experience and Metaverses in the future.
For consumers, 50% think that AI has already become an inevitable part of their lives, with 43% having a positive outlook on its potential to bring about many exciting opportunities and improve the future for everyone. Most respondents (61%) agree that AI is also skilled in creative fields, particularly in producing credible works of art.
Amid these developments, Kaspersky pointed out the need to address the challenges that come with the use and development of AI technologies.
“…This advancement also brings unexpected risks and sophisticated threats, ranging from overreliance — putting too much trust in AI advice — to AI-generated phishing, deepfakes and identity theft. These are the challenges that we need to address across multiple levels,” commented Vladislav Tushkanov, Research development group manager at Kaspersky.
To protect users against AI-driven threats, Kaspersky suggests:
- Install a trusted cybersecurity solution that can offer protection against AI-enhanced phishing by detecting malicious pages and preventing interaction with them. Such a solution will assist in identifying and blocking fraudulent emails and websites that steal personal information.
- To counter the risks posed by deepfakes, it is wise to avoid trusting requests for data or money immediately, even if they seem to come from friends, family members, or colleagues. Verifying the authenticity of the request through alternative communication methods is a prudent step.
- An online Privacy checker is essential for adjusting privacy settings to limit exposure to AI-enhanced identity theft. This approach minimizes the amount of personal information accessible online, making it more challenging for threat actors to exploit personal data.
Kaspersky’s full survey can be read at this link.
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